Variable | Standardized coefficient* (Beta) | SD | P-value | Mean |
---|---|---|---|---|
Materials appeal score (4 point scale) | 0.50 | 0.55 | <0.001 | 3.60 |
Message involvement score (3 point scale) | 0.13 | 0.63 | <0.001 | 2.47 |
Post knowledge score (12 point scale) | 0.14 | 2.17 | <0.001 | 9.05 |
Communication material (factsheet compared to video) | −0.08 | 0.50 | 0.006 | 1.50 |
Education (3 point scale) | 0.06 | 0.73 | 0.06 | 2.33 |
Pregnancy status (pregnancy compared to planning) | 0.02 | 0.49 | 0.54 | 1.59 |
Income (4 point scale) | 0.01 | 0.91 | 0.81 | 2.34 |
Race (African-American compared to Caucasian) | 0.01 | 0.50 | 0.83 | 1.50 |
Support for CMV Prevention Behaviors (5 point scale) | 0.68 | 4.64 |