Table 2 Women’s critical beliefs that significantly predict intentions to low risk drink and amount drunk across age groups

18–24

Control Beliefs

 Values (e.g. religious, health, sport)

–.08

–.10

.038

–.18

–.11

.065

 If I am on holidays

.34

.33

<.001

.08

.04

.622

 If I am at a nice restaurant

.13

.14

.005

.00

.00

.975

 If it is my birthday

.25

.24

<.001

.69

.34

<.001

25–34

Behavioral Beliefs

 Interferes with my family life

–.20

.23

<.001

.06

.05

.511

Control Beliefs

 If I am at a nice restaurant

.22

.24

<.001

.03

.02

.756

 If it is my birthday

.19

.20

.002

.29

.20

.009

35–44

Behavioral Beliefs

 Make me feel relaxed

.17

.15

.038

.08

.06

.462

 Interfere with my family life

–.23

–.26

<.001

.07

.07

.321

Control Beliefs

 Stressful week

.13

.16

.027

.22

.26

.003

 If I am on holidays

.24

.23

.003

.33

.29

.001

45–54

Behavioral Beliefs

 Make me feel relaxed

.31

.28

.001

.45

.38

<.001

 Make me sick in the short term

–.16

–.21

.004

.10

.11

.218

Control Beliefs

 Not able to control my behavior

.29

.28

<.001

.07

.06

.542

 Being a mother

–.16

–.18

.014

–.17

–.17

.081

 If it is Christmas or New Year (Cultural celebration)

.18

.19

.019

–.05

–.04

.672

55 and above

Behavioral Beliefs

 Interfere with my family life

–.16

–.21

.014

–.09

–.09

.399

Normative Belief

 Spouse/ partner

.12

.24

.005

–.05

–.08

.464

Control Beliefs

 If I am on holidays

.23

.30

<.001

.38

.43

.001

 Access to wineries/ wine clubs

.25

.34

.005

–.17

–.20

.090