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Table 4 Logistic regression predicting the odds of changing CMV handwashing prevention behavior in the desired direction

From: Effectiveness of message framing on women’s intention to perform cytomegalovirus prevention behaviors: a cross-sectional study

 

Washing hands after changing a poopy diaper

Washing hands after changing a wet diaper

Washing hands after wiping a child’s nose

 

A Lot More Often

A Little More Often

A Lot More Often

A Little More Often

A Lot More Often

A Little More Often

 

n = 550

n - 102

n = 555

n = 155

n = 535

n = 177

 

OR (95% CI)

OR (95% CI)

OR (95% CI)

Pre-Survey Behavior Frequencya

1.79 (1.32–2.42)

3.17 (2.25–4.48)

1.36 (1.11–1.67)

1.65 (1.32–2.08)

1.26 (1.02–1.54)

1.54 (1.24–1.92)

Knowledge Scaleb

1.14 (1.06–1.23)

1.11 (0.99–1.23)

1.12 (1.02–1.22)

1.06 (0.95–1.17)

1.06 (0.97–1.16)

1.02 (0.92–1.12)

Message Credibilityc

1.22 (1.01–1.46)

1.14 (0.88–1.47)

1.21 (0.99–1.49)

1.22 (0.95–1.56)

1.20 (0.96–1.50)

0.97 (0.77–1.23)

Perceived Severityc

1.31 (1.08–1.59)

0.88 (0.69–1.14)

1.24 (1.00–1.53)

1.01 (0.80–1.29)

1.29 (1.03–1.62)

1.01 (0.80–1.27)

Response Efficacyd,e x Gain Frame

1.95 (1.21–3.14)

1.62 (0.87–3.00)

2.12 (1.35–3.32)

1.40 (0.88–2.23)

2.19 (1.44–3.31)

1.43 (0.96–2.12)

Response Efficacyd,e x Loss Frame

3.07 (1.88–5.00)

1.09 (0.64–1.86)

2.28 (1.50–3.47)

1.37 (0.89–2.10)

2.63 (1.70–4.08)

1.07 (0.71–1.61)

Perceived Behavioral Controlc,e x Gain Frame

1.24 (0.76–2.02)

0.48 (0.28–0.83)

1.76 (1.23–2.52)

0.92 (0.65–1.31)

2.22 (1.61–3.06)

1.11 (0.82–1.49)

Perceived Behavioral Controlc,e x Loss Frame

1.24 (0.85–1.81)

1.23 (0.80–1.89)

1.59 (1.14–2.21)

0.87 (0.63–1.22)

1.91 (1.38–2.63)

1.30 (0.95–1.77)

  1. Note. Confidence intervals that are statistically significant are bolded
  2. aParticipation in the behavior that is being modeled. Handwashing behaviors are reverse coded such that a one-step decrease in frequency of handwashing (e.g. from most of the time to some of the time) is associated with and increased odds of intention to change behavior
  3. bHigher values indicate higher levels of CMV knowledge
  4. cResponses on a 7-point Likert scale where 1 = Strongly Disagree and 7 = Strongly Agree
  5. dBehavior-specific perceived behavioral control and response efficacy use for each model
  6. eResponses on a 5-point Likert scale where 1 = Not at all effective and 5 = Very effective
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BMC Women's Health

ISSN: 1472-6874

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