Table 5 Logistic regression predicting the odds of changing CMV sharing prevention behaviors in the desired direction

Pre-Survey Behavior Frequency^a

0.82 (0.70–0.98)

0.98 (0.83–1.16)

0.96 (0.83–1.11)

1.19 (1.02–1.38)

0.92 (0.79–1.07)

1.14 (0.96–1.34)

Knowledge Scale^b

1.06 (0.97–1.15)

1.03 (0.95–1.12)

1.07 (0.99–1.15)

1.00 (0.91–1.08)

1.03 (0.95–1.11)

0.99 (0.90–1.07)

Message Credibility^c

1.31 (1.06–1.61)

1.16 (0.94–1.42)

1.27 (1.03–1.55)

1.14 (0.92–1.41)

1.43 (1.17–1.76)

1.28 (1.03–1.59)

Perceived Severity^c

1.56 (1.25–1.94)

1.19 (0.98–1.45)

1.39 (1.13–1.70)

1.32 (1.06–1.63)

1.37 (1.12–1.69)

1.25 (1.01–1.55)

Response Efficacy^d,e x Gain Frame

2.49 (1.74–3.56)

1.24 (0.94–1.64)

2.69 (1.85–3.90)

1.11 (0.80–1.54)

2.42 (1.71–3.44)

1.13 (0.83–1.53)

Response Efficacy^d,e x Loss Frame

3.19 (2.19–4.63)

1.54 (1.15–2.05)

3.63 (2.37–5.56)

1.24 (0.87–1.76)

3.28 (2.18–4.94)

1.69 (1.19–2.41)

Perceived Behavioral Control^c,e x Gain Frame

2.23 (1.76–2.81)

1.32 (1.10–1.59)

1.91 (1.49–2.43)

1.12 (0.90–1.39)

1.91 (1.50–2.42)

1.22 (0.98–1.52)

Perceived Behavioral Control^c,e x Loss Frame

1.81 (1.44–2.28)

1.06 (0.89–1.27)

1.57 (1.20–2.05)

1.06 (0.84–1.34)

1.57 (1.22–2.03)

0.94 (0.75–1.17)