Table 4 Means, standard deviations, and bivariate correlations for the underlying beliefs of intention to remove pubic hair
Belief | Mean | SD | r |
|---|---|---|---|
Behavioural Beliefs | |||
Feeling attractive | 5.48 | 1.57 | .58** |
Feeling clean | 5.58 | 1.55 | .55** |
Being socially acceptable | 4.74 | 1.75 | .18** |
Feeling comfortable | 5.22 | 1.76 | .65** |
Reducing negative judgments from others | 4.15 | 1.85 | .15* |
Being time consuming | 5.67 | 1.48 | −.15* |
Being effortful | 5.67 | 1.54 | −.17** |
Being expensive | 3.96 | 2.00 | −.16* |
Being painful | 4.27 | 1.98 | −.24** |
Normative Beliefs | |||
Friends | 4.31 | 1.76 | .18** |
Partner | 4.57 | 1.85 | .34** |
Media | 5.79 | 1.35 | − 0.08 |
Beauty industry | 6.05 | 1.31 | −0.11 |
Sex industry | 6.05 | 1.34 | −0.09 |
Alternative people/groups (e.g., hippies/naturalists) | 2.67 | 1.37 | 0.12 |
Feminist groups | 2.85 | 1.39 | 0.03 |
Society | 5.59 | 1.41 | −0.11 |
Control beliefs | |||
Lack of time | 5.10 | 1.85 | −.13* |
Lack of equipment | 3.75 | 2.03 | −.22** |
Laziness | 5.58 | 1.67 | −.18** |