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Table 2 Frequencies of Personal Change codes

From: #Ihaveembraced: a pilot cross-sectional naturalistic evaluation of the documentary film Embrace and its potential associations with body image in adult women

Theme

Code

Proportion %(n)

Sample response

Neutral

No impact

11.4 (123)

“No significant impact to my own life.”

“Unfortunately not much”

“Immediately after I felt good about myself. Now however 6 months later I am back to having awful self-esteem and a negative body image.”

Changes in Knowledge

Feeling that I am not alone- struggles are valid

6.7% (72)

“Made me realize that I am not the only one that feels the way I do about my body,”

“That most women have insecurities.”

Change in knowledge or awareness

11.4% (123)

“Not only have I started looking at myself differently... but I pushed this out for women in my community where how fair and how thin you are is valued more than your personality.”

Enhanced critique of societal standards

8.8% (95)

“I think more about what I see in the media in terms of it being very one dimensional in the type of women/people portrayed.“

Changes in Attitudes

Valuing qualities other than appearance

7.5% (81)

“Feeling less concerned with superficial thoughts of my own body image and appreciating more of how clever my body is...”

“I’m going to make a conscious effort to consentrate [sic] on the important things and not my weight.”

Self-compassion and being less judgmental or engaging in less social comparison

36.9% (400)

“I have really tried to let some of that stuff go and just live life without worrying how other people see me.”

“Stopping my inner critic when I find I’m being negative towards myself and my appearance. Remembering some of the people in the film and their rise above adversity.”

Body acceptance and body confidence

44.1% (478)

“It has made me think differently about my body”

“It put a louder voice/ memory/ pathway in my system to value self-acceptance more than a # on the scale”

Changes in Behavior

Behavioral indications of reduced body dissatisfaction

16.2% (176)

“A big difference! Lets just say i just bought a swimsuit and im determined to wear it without shorts and a top over it! I want to set an example that porcelain skin, cellulite and stretch marks are normal and nothing to be ashamed of!!”

“Have been trying to ‘embrace’”

Reduced dieting, engaging in self-care for health

19.6% (212)

“I have embraced the non-diet culture.”

“I’m not trying to restrict food or exercise to get thin.”

“Less guilt associated with food.”

Reduced ED Symptomology

2.8% [30]

“I am clean for the first time for 12 years from bulimia, that’s something New for me