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Table 3 Demographic characteristics comparing the “online requesters” to the “standard requesters” cohort (September 26, 2016—March 25, 2017)

From: The HER Salt Lake media campaign: comparing characteristics and outcomes of clients who make appointments online versus standard scheduling

  Standard requesters Online requesters p
n (%) n (%)
Age
 < 18 205 (7) 2 (1)  < 0.001
18–24 1431 (47) 207 (58)
25–34 1035 (34) 131 (37)
35 +  380 (12) 16 (4)
Race/Ethnicity
White Non-Hispanic 1889 (62) 255 (72)  < 0.001
Hispanic 838 (27) 57 (16)
Other 324 (11) 44 (12)
Insurance status
No Insurance 2082 (68) 229 (64) 0.135
Insurance 969 (32) 127 (36)
Past pregnancy
No 1968 (65) 275 (77)  < 0.001
Yes 1083 (35) 81 (23)
HER study enrollment
No 1924 (63) 82 (23)  < 0.001
Yes 1127 (37) 274 (77)
Clinic location
Metro Health Clinic 241 (8) 17 (5)  < 0.001
Salt Lake City Clinic 991 (32) 158 (44)
South Jordan Clinic 696 (23) 79 (22)
West Valley Clinic 1123 (37) 102 (29)
Birth control outcomes
Condoms, Diaphragm, Emergency Contraception 216 (7) 5 (1)  < 0.001
Contraceptive Shot 425 (14) 16 (4)
Contraceptive Implant 283 (9) 91 (26)
Copper IUD 243 (8) 59 (17)
Hormonal IUD 434 (14) 149 (42)
None 177 (6) 1 (< 1)
Pill, Patch, or Ring 1273 (42) 35 (10)