Item | Total (n = 500) | Frequency of purchase | |||
---|---|---|---|---|---|
Non-buyers (n = 52) | Occasional buyers (n = 286) | Habitual buyers (n = 162) | P value | ||
Certification logos | |||||
Trust | 3.73 (0.61) | 3.19 (0.74)a | 3.73 (0.56)b | 3.89 (0.54)c | < .001 |
Positive image | 4.05 (0.64) | 3.65 (0.86)a | 4.03 (0.58)b | 4.22 (0.59)c | < .001 |
Impact on product trust | 3.91 (0.61) | 3.50 (0.87)a | 3.90 (0.56)b | 4.06 (0.54)c | < .001 |
Impact on purchase | 3.93 (0.67) | 3.50 (0.75)a | 3.88 (0.64)b | 4.17 (0.59)c | < .001 |
Labels | |||||
Trust | 3.71 (0.63) | 3.27 (0.69)a | 3.71 (0.58) | 3.84 (0.64) | < .001 |
Impact on product trust | 3.74 (0.66) | 3.35 (0.81)a | 3.71 (0.58)b | 3.91 (0.66)c | < .001 |
Impact on purchase | 3.56 (0.81) | 2.94 (0.94)a | 3.57 (0.73) | 3.73 (0.82) | < .001 |
Advertisementsd | |||||
Trust | 3.41 (0.62) | 2.97 (074)a | 3.43 (0.59) | 3.48 (0.59) | < .001 |
Positive image | 3.64 (0.63) | 3.41 (0.79) | 3.64 (0.62) | 3.72 (0.60) | 0.026 |
Impact on product trust | 3.54 (0.63) | 3.21 (0.80)a | 3.53 (0.59) | 3.62 (0.62) | 0.001 |
Impact on purchase | 3.58 (0.72) | 3.26 (0.94)a | 3.58 (0.63) | 3.66 (0.76) | 0.007 |