Skip to main content

Table 3 Respondents’ attitudes toward certification logos, labels, and advertisements of organic disposable sanitary pads, mean (SD)

From: Women’s attitudes toward certification logos, labels, and advertisements for organic disposable sanitary pads: results from a multi-city cross-sectional survey

Item

Total (n = 500)

Frequency of purchase

Non-buyers (n = 52)

Occasional buyers (n = 286)

Habitual buyers (n = 162)

P value

Certification logos

 Trust

3.73 (0.61)

3.19 (0.74)a

3.73 (0.56)b

3.89 (0.54)c

 < .001

 Positive image

4.05 (0.64)

3.65 (0.86)a

4.03 (0.58)b

4.22 (0.59)c

 < .001

 Impact on product trust

3.91 (0.61)

3.50 (0.87)a

3.90 (0.56)b

4.06 (0.54)c

 < .001

 Impact on purchase

3.93 (0.67)

3.50 (0.75)a

3.88 (0.64)b

4.17 (0.59)c

 < .001

Labels

 Trust

3.71 (0.63)

3.27 (0.69)a

3.71 (0.58)

3.84 (0.64)

 < .001

 Impact on product trust

3.74 (0.66)

3.35 (0.81)a

3.71 (0.58)b

3.91 (0.66)c

 < .001

 Impact on purchase

3.56 (0.81)

2.94 (0.94)a

3.57 (0.73)

3.73 (0.82)

 < .001

Advertisementsd

 Trust

3.41 (0.62)

2.97 (074)a

3.43 (0.59)

3.48 (0.59)

 < .001

 Positive image

3.64 (0.63)

3.41 (0.79)

3.64 (0.62)

3.72 (0.60)

0.026

 Impact on product trust

3.54 (0.63)

3.21 (0.80)a

3.53 (0.59)

3.62 (0.62)

0.001

 Impact on purchase

3.58 (0.72)

3.26 (0.94)a

3.58 (0.63)

3.66 (0.76)

0.007

  1. a–cScores within a row with different superscripts indicate significantly different means using Bonferroni post hoc
  2. dThe total number of respondents is 435, including those who had ever seen or heard an OSP advertisement