Characteristics | Total (n = 500) | Frequency of purchase | |||
---|---|---|---|---|---|
Non-buyer (n = 52) | Occasional buyer (n = 286) | Habitual buyer (n = 162) | P value | ||
Age (years) | 0.340 | ||||
20–29 | 99 (19.8) | 13 (13.1) | 56 (56.6) | 30 (30.3) | |
30–39 | 107 (21.4) | 14 (11.1) | 53 (61.2) | 40 (34.7) | |
40–49 | 119 (23.8) | 14 (12.4) | 67 (68.1) | 38 (38.6) | |
50–59 | 127 (25.4) | 6 (4.7) | 82 (64.6) | 39 (30.7) | |
≥ 60 | 48 (9.6) | 5 (10.4) | 28 (57.2) | 15 (32.4) | |
Residential areaa | 0.610 | ||||
Metropolitan area | 290 (58.0) | 30 (10.3) | 161 (55.5) | 99 (34.1) | |
Provinces | 210 (42.0) | 22 (10.5) | 125 (59.5) | 63 (30.0) | |
Education level completed | 0.945 | ||||
High school or below | 96 (19.2) | 11 (11.5) | 56 (58.3) | 29 (30.2) | |
Junior college | 63 (12.6) | 8 (12.7) | 34 (54.0) | 21 (33.3) | |
University | 297 (59.4) | 29 (9.8) | 171 (57.6) | 97 (32.7) | |
Graduation school | 40 (8.0) | 3 (7.5) | 23 (57.5) | 14 (35.0) | |
Other | 4 (0.8) | 1 (10.4) | 2 (57.2) | 1 (32.4) |