Table 2 Strategies of demand generation in family planning

Interpersonal communications

One-on-One discussion

[22, 54, 55, 42, 33]

Community events (such as street plays and dramas, caravan road shows, community drama/puppet shows, sports competitions, beauty contests, bicycle races public entertainment events, population weekends)

[54,55,56, 59, 60]

Small Group discussions

[55, 23, 42, 27, 28, 63, 35]

Home visits

[66, 25, 27, 63, 37, 64]

Religious leaders’ speeches

[28, 60, 32]

Counselling and referral

[66, 26, 25, 36, 62, 34, 56, 24]

Lectures, workshops

[29]

Mass media

Leaflets

[22, 66, 60, 30, 33, 62, 59]

Posters

[66, 59, 60, 30, 62]

Television

[56, 57, 59, 60, 44, 45, 63]

Radio

[38, 39, 54,55,56,57,58, 60, 63]

Wall paintings

[66, 59, 62]

Booklets

[59, 62]

Brochures

[58]

Newspaper and magazines

[38, 39, 56]

Facebook (advertisements, page)

[41, 43]

Mobile messages

[57, 64]

Innovative financing interventions

Vouchers

[65, 66, 46, 47, 67, 49,50,51]

Small cash incentives

[52]