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Table 3 Summary of the reports of unique demand generations strategies

From: Implementation strategies, facilitators, and barriers to scaling up and sustaining demand generation in family planning, a mixed-methods systematic review

Main Demand Generation strategy

Outcomes

Number of studies

Summarized review finding

GRADE-CERQual Assessment

Interpersonal communication

Adoption, Coverage, Sustainability

16

Interpersonal communications increase the use of modern contraceptive methods. The effect on sustainability is uncertain.

Moderate confidence

Mass media

Adoption, coverage

8

Mass media exposure increases knowledge and positive attitudes. Mass media may increase the intention to use modern contraceptive methods. The effect of new media is uncertain.

Moderate confidence

Demand side financing

Awareness, Adoption, Coverage

7

Demand-side financing approach (using vouchers or small cash incentives) probably increases awareness of contraceptives and the use of modern contraceptive methods among poor women.

Moderate confidence