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Table 1 Nutrition and Health BCC key messages in the intervention clusters

From: Effect of behavior change communication through the health development army on birth weight of newborns in Ambo district, Ethiopia: a cluster randomized controlled community trial

No.

Key messages

BCC techniques applied

Supportive intervention

1

Quantity-related messages

 

Showed posters and brochures to the group

and

gave leaflets with key messages to a woman

1.1

Increase meal frequency (at least one extra diet)

Nutrition and health education

1.2

Increase portion size with gestational age)

Counseling and nutrition and health education

1.3

Avoidance or reduction of sharing food with others

Counseling

2

Quality-related messages

 

2.1

Consumption of fruits, vegetables, and animal products

Counseling, nutrition and health education

2.2

Decrease consumption of iron-inhibiting foods, such as tea (coffee), with meals.

Counseling

3

Micronutrient intake-related messages

 

3.1

Take daily supplements of iron and folic acid during pregnancy for at least 3 months.

Exhibiting samples of iron and folate tablets.

Nutrition and health education, and demonstration

3.2

Use iodized salt for the whole family with appropriate usage.

Exhibiting samples of iodized salt.

Nutrition and health education, and demonstration

4

Disease prevention and treatment practice (high priority for malaria and worms) related messages

 

4.1

Pregnant women with a fever need to be taken to a health facility for immediate treatment.

Counseling

4.2

Keeping the environment clean

Counseling

4.3

Wash hands with soap during key contact moments (critical occasions) and drink treated water.

Nutrition and health education and demonstration

4.4

Keeping food and food Containers clean.

Nutrition and health education, and demonstration

4.5

Sleep under an insecticide-treated bed net.

Demonstration

5

Supportive lifestyle and care-related messages

 

5.1

Had an appropriate workload and rest during pregnancy.

Counseling

5.2

Improve decision-making power in food and health.

Counseling

5.3

Get support from family or other individuals during pregnancy.

Counseling

5.4

Utilization of health care services (ANC follow-up, plan to deliver at a health institution, and PNC follow-up)

Counseling

 

5.5

Birth preparedness and complication readiness

Counseling

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