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Table 2 Psychometric Properties and Descriptive Statistics for Constructs Overall and by Message Frame

From: Effectiveness of message framing on women’s intention to perform cytomegalovirus prevention behaviors: a cross-sectional study

 

Total Sample

Small Chance Gain Frame

Most Common Loss Frame

Small Chance Loss Frame

Most Common Gain Frame

p-value

Number of Items in the Scale

Possible Range

Cronbach’s Alpha

 

N = 840

N = 211

N = 211

N = 211

N = 207

 

M (SD)

Knowledge Scalea

3.28 (2.66)

3.44 (2.77)

3.24 (2.66)

3.13 (2.51)

3.32 (2.69)

0.689

12

0–12

0.82

Message Credibilityb

5.57 (1.11)

5.58 (1.15)

5.47 (1.15)

5.51 (1.14)

5.73 (0.99)

0.087

3

1–7

0.89

Perceived Severityb

6.09 (1.04)

6.02 (1.10)

6.04 (0.99)

6.09 (1.08)

6.20 (0.96)

0.294

3

1–7

0.90

Perceived Susceptibilityb

4.07 (1.36)

3.93 (1.31)

4.16 (1.37)

4.16 (1.28)

4.03 (1.45)

0.243

3

1–7

0.81

Response Efficacyc

4.46 (0.65)

4.43 (0.72)

4.43 (0.62)

4.51 (0.62)

4.49 (0.64)

0.482

8

1–5

0.93

Perceived Behavioral Controlb

6.04 (0.94)

6.00 (0.95)

5.93 (0.95)

6.06 (0.93)

6.16 (0.92)

0.083

16

1–7

0.93

  1. aHigher values indicate higher levels of CMV knowledge
  2. bResponses on a 7-point Likert scale where 1 = Strongly Disagree and 7 = Strongly Agree
  3. cResponses on a 5-point Likert scale where 1 = Not at all effective and 5 = Very effective